The future of bowling has arrived! Spark is an Augmented Reality bowling experience that brings the latest and greatest of the industry to RICHFIELD BOWL!

Spark surrounds the bowler in a mesmerizing, one-of-a-kind experience that brings entertainment right ON your lane. Enjoy games like PinPix, Rival Rumble, and Angry Birds to amp up the interactive games and scoring themes that are projected directly on the lanes with animated graphics. Light it up and choose your own adventure with SPARK at RICHFIELD BOWL!

Tell Me More About 'Spark Light It Up'

Spark® Light it Up® debuts as the industry's first immersive bowling experience with lively graphics and engaging on-lane games. Pro-bowlers and casual players are both welcome to explore this new epic experience. Twelve of our forty-eight lanes are equipped to generate animated scenes for players of all ages. Spark party packages are also available for birthdays and special occasions to accommodate large gatherings.

The sleek alley's ambiance shifts when the black lights activate, switching the brightly lit lanes into a disco-like setting as the cosmic bowling begins. Upbeat music fills the spacious alley while lasers dance around the lanes, reminiscent of a nightclub. The Spark experience brings six different gaming experiences that apply innovative technology and feature comical cartoons with vibrant visuals.

Here's a brief outline of what to expect from each game:

Angry Birds

One of the most popular game franchises, Angry Birds, has flung itself into the Summerlin resort. Fans of the characters will see the colorful birds appear on the lanes alongside certain pins. Knock all the pins down with the wingless creatures to rack up points. Watch the scoreboard screen to catch the cute little critters in action.


Have you ever had your face projected on a bowling lane? PinPix prompts guests to upload images of themselves from their smartphones or lane tablets so that they appear on the glossy lanes. When the bowling ball rolls over selfies, the pictures are bumped, pushed or destroyed. This is a perfect opportunity to whip out all those goofy outtakes in your phone's selfie slush pile.

Rival Rumble

Enjoy a little friendly competition between buddies. For Rival Rumble, guests are challenged by the "best frame competition." Plus, each team is given a "dynamic mascot" to cheer them on. Victory never tasted sweeter. In the words of "The Hunger Games" character, Effie Trinket, "May the odds ever be in your favor."

Creature Feature

Halloween is more than a holiday, it's a lifestyle. For the lovers of spooky season, Creature Feature is a year-round creeptastic bowling game. In this augmented reality experience, players enter a world run by cute little monsters. Strike down tombstones and dodge quirky creatures to earn points. Reminiscent of Scooby Doo, the ghouls and ghosts in this feature are more playful than scary.

Boom Bots

The Boom Bots augmented adventure is a "demolition-style" game. Keep a close eye on the pins and targets projected on the lane. When you hit those marks, you will significantly increase your score. Since the mini games are fairly short, be sure to try them all to find out which one is your favorite.

Spark® Light it Up® Experience

Last but not least, guests may also play the Spark® Light it Up Experience. This fun challenge includes an immersive digital display that integrates the tech-savvy bowling equipment, including the lane, scoring screen, and tablet. Guests may also sync their phones with the app to keep their scores on their mobile devices when they leave.